Marketing and Entrepreneurship Swiss Multinational Company

Question: Discuss about theMarketing and Entrepreneurshipfor Swiss Multinational Company. Answer: The provided Nestle website shows that the company engages in more promotional campaigns in Australia compared to its new-product launch. For instance, the Healthy Active Kids campaign that was launched on 3 July 2016 was properly executed (Media 2016). This promotion targeted the Australian parents who needed to enlighten their children about the significance of healthy eating. Before launching this campaign, the company had conducted a survey to help it understand and estimate it targeted audience and their diet. According to the study, the company observed that many parents were concerned about their childrens balanced diet. Nestle thus promoted and encouraged the Australian parents to cook. This campaign is effective, and the company needs to invest it to increase the awareness level. The company stands to benefit by building its brand recognition in childrens hearts because schools find an opportunity to win prizes like The Kitchen Kart(Media 2016). With incidences of obesity in creasing, many parents will use the campaign to instill the culture of healthy eating in their kids. In fact, by promoting cooking, the parents will cut the costs of health care that is eating into their disposable income. The Swiss Multinational Company is also offering extra support to the needy members of the society, especially the indigenous girls. In fact, it is funding their education. The campaign to support the girl child targets the educational segment. Although this funding program has been in place for years, it has now reached many secondary schools across the country. Nonetheless, the company focuses on helping the indigenous girls to complete their education at secondary levels (Media 2016). The campaign is a significant breakthrough for Nestle, as it helps the firm to build a strong brand in the marketplace. Since Nestle is collaborating with various Australian authorities and government, it can actualize this campaign successfully. This is because; most of these secondary schools are serving the families and the community. As a result, the company stands to benefit from this great development because the community and families will view it as a friend and a socially responsible corpora tion (Media 2016). Given its unique and calculated strategies, the companys campaign will offer it a lasting benefit commercially. According to the website, the third campaign focuses on the African continent. Nestle has organized a strategic meeting with stakeholders to address and discuss the challenges affecting the continent (Media 2016). Through this campaign, Nestle is demonstrating that it ready to promote better nutrition and sustainable development in Africa. Based on the rationale of this campaign, the possibility of success is inevitable because it intends to address the fabrics of the African problem. For instance, investing in sustainable development is a timely call that everyone in the African continent aspires. The Swiss Multinational Corporation believes that the achievement of this objective will promote its brand across the African continent (Media 2016). Therefore, Nestle has identified the best market segment to serve because the success of its efforts will promote its image in the society. How worldwide demographic trends are offering opportunities for international marketing The world experiences a demographic transition today, as different countries are at unique stages of the demographic trend (NationalSeniors 2016). For instance, the advanced economies are reporting an aging process that is unique while the developing nations are preparing for this experience. Studies have indicated that developing countries are facing a reduced demographic transition because of the increasing working-age population (Lam and Leibbrandt 2013). Important, the most common demographic trends evident in the modern world include supply trends, demand trends, and external factors. Without a doubt, the trends have had an impact on the international marketing performance (Chatterjee, et al. 2010). The demand trends have become evident due to the emergence of new consumers in the world that require global products and services. Interestingly, the world is has reported a shifting demographic demand because people no longer stay a single location. The digital consumers have also increased due to new technologies(Chatterjee, et al. 2010). With modernization and trade expansion, the segment value has increased. The supply trend is evident because of the escalating volatile input costs. Indeed, even the scarcity of labor has defined the supply trends across the world including the emerging markets(Badkar 2014). Studies have also identified the external factors affecting the demographic trends, such as increasing trade protectionism and tax regimes (Chatterjee, et al. 2010). With the growth in the global economy, many companies want to remain efficient and productive. Unfortunately, the demographic trends seemed to have affected their international business operations. For companies to compete in the global market, it requires strong marketing strategies. Some of the trends the firms have to consider are the developed regional trading blocs and advanced developed wealth in advanced nations. These trends have introduced evolutionary markets like Malaysia, China, India, Australia, and Hungary and increased purchasing power (Ghauri and Cateora 2011). The presence of advanced technology enhancing communication and transportation is a trend. These trends, especially the global geographic have proved beneficial to the international organizations and marketing because every company considers the global recognition (Lam and Leibbrandt 2013). To this effect, the organizations remain prepared to compete. For instance, companies that have failed to operate globally have found it hard to compete in the market, especially following the economic changes in many countries (Ghauri and Cateora 2011). Despite the competition and trends, it is evident that international market is growing at an unprecedented rate. Industries set to benefits from the aging baby boomers The baby boomers stand to benefit various industries including automobiles like Toyota, and technology and communication industry including Apple (Ghauri and Cateora 2011). This generation will also benefit wears industries like Nike, food industry like Nestle, and the sports industry (Sightings 2011). The baby boomers will invest in home needs industries that can keep them warm and guarantee them comfort (MediaCenter 2014). The pharmaceutical industry stands to benefit significantly from baby boomers because they need medications and rigorous preventive care services (ABCNews 2015). With their demand for physical fitness activities increasing, they would boost the Pilates and Yoga Studios industry. Bibliography ABCNews. 2015, "IBISWolrd: Ageing Population Creating Stable Australian Industries", Mirus Australia, March 4, https://www.mirusaustralia.com/aged-care-blog/aged-care-management/ibisworld-ageing-population-creating-stable-australian-industries/ (accessed August 21, 2017). Badkar, M. 2014, "GEORGE Magna: The 5 Big Demographic Trends Are Shaping the World Right Now", Business Insider, April 28, https://www.businessinsider.com/5-demographic-trends-shaping-the-world-2014-4?IR=T (accessed August 21, 2017). Chatterjee, I, Kupper, J, Mariager, C, Moore, P and Reis, S. 2010, "The Decade Ahead: Trends That Will Shape The Consumer Goods Industry", McKinsey Company, pp. 1-18. Ghauri, P and Cateora, P. 2011, "International Marketing", Edinburgh Business School, pp. 152. Lam, D, and Leibbrandt, M. 2013, "Global Demographic Trends and their Implications for Employment", High Level Panel, pp. 1-33. Media. 2016, Nestle, https://www.nestle.com.au/media#itemperpage=20 (accessed August 20, 2017). MediaCenter. 2014, "Booming: Industries Benefiting from the Aging Population", IBISWorld November 17, https://www.ibisworld.com/media/2014/11/17/booming-industries-benefiting-aging-population/ (accessed August 20, 2017). NationalSeniors. 2016, "Ageing Baby Boomers in Australia", National Seniors, https://nationalseniors.com.au/be-informed/research/publications/ageing-baby-boomers-australia (accessed August 21, 2017). Sightings, T. 2011, "Companies that Could Profit from Baby Boomers", U.S News, September 27, https://money.usnews.com/money/blogs/on-retirement/2011/09/27/companies-that-could-profit-from-baby-boomers (accessed August 21, 2017).