Product Line Extension and Brand Extension free essay sample

Mona Sandal asks this important question about the difference between product line extension and brand extension. For most of the marketing students, these terms are confusing. The different definitions in the text books makes it more confusing. Interestingly the definitions of PLEA and BE are different in two editions ( 11 12 ) of Jostlers Marketing Management text book.In the eleventh edition of Jostlers Marketing Management, Product line is defined as a group of products with In a product class that are closely elated because they perform similar function, are sold to the same customer groups, are marketed through the same channels, or fall within given price ranges. Line extensions consist of Introducing additional Items In the same product category under the same brand name , such as new flavors, forms, color, added Ingredients, package sizes etc.For example Lug soap comes In different variants like Lug Crystal Shine, Lug International etc. So when Lug comes with a new variant, It Is a line extension. We will write a custom essay sample on Product Line Extension and Brand Extension or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page Brand extension happens when a company uses Its existing brand name to launch reduces in other categories. For example, Woodlands which Is a shoe brand extends Itself to readmes and accessories. This definition has certain ambulates because the term category can be Interpreted In different ways.For example , when Lug brand Is extended to Shampoos , Is It a product line extension or brand extension ? The answer Is : If we take personal care as a category, then the extension Is a product line extension since soap and shampoos belong to the same category. But If we take soap and shampoos as different categories, then the extension Is a brand extension. Product Line Extension and Brand Extension free essay sample Product line extension and Brand Extension Marketing Practice reader Onam Jindal asks this important question about the difference between product line extension and brand extension. For most of the marketing students, these terms are confusing. The different definitions in the text books makes it more confusing. Interestingly the definitions of PLE and BE are different in two editions ( 11 12 ) of Kotlers Marketing Management text book. write my essay online In the eleventh edition  of Kotlers Marketing Management, Product line is defined as a group of products with in a product class that are closely related because they perform similar function, are sold to the same customer groups, are marketed through the same channels, or fall within given price ranges. Line extensions consist of introducing additional items in the same product category under the same brand name , such as new flavors, forms, color, added ingredients, package sizes etc. For example Lux soap comes in different variants like Lux Crystal Shine, Lux International etc. We will write a custom essay sample on Product Line Extension and Brand Extension or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page So when Lux comes with a new variant, it is a line extension. Brand extension happens when a company uses its existing brand name to launch products in other categories. For example, Woodlands which is a shoe brand extends itself to readymades and accessories. This definition has certain ambiguities because the term category can be interpreted in different ways. For example , when Lux brand is extended to Shampoos , is it a product line extension or brand extension ? The answer is : if we take personal care as a category, then the extension is a product line extension since soap and shampoos belong to the same category. But if we take soap and shampoos as different categories, then the extension is a brand extension.

Otto Bayer and the History of Polyurethane

Otto Bayer and the History of Polyurethane Polyurethane is an organic polymer  composed of  organic  units joined by  carbamate (urethane) links. While most polyurethanes are  thermosetting polymers  that do not melt when heated,  thermoplastic polyurethanes  are also available. According to the Alliance of The Polyurethane Industry,  Polyurethanes are formed by reacting a polyol (an alcohol with more than two reactive hydroxyl groups per molecule) with a diisocyanate or a polymeric isocyanate in the presence of suitable catalysts and additives. Polyurethanes are best known to the public in the form of flexible foams: upholstery, mattresses,  earplugs, chemical-resistant coatings, specialty adhesives and  sealants, and packaging. It also comes to the rigid forms of insulation for buildings, water heaters, refrigerated transport, and commercial and residential refrigeration. Polyurethane products often are simply called â€Å"urethanes†, but should not be confused with  ethyl carbamate, which is also called urethane. Polyurethanes neither contain nor are produced from ethyl carbamate. Otto Bayer Otto Bayer and co-workers at IG Farben  in Leverkusen, Germany,  discovered and patented the chemistry of polyurethanes in 1937.  Bayer (1902 - 1982) developed the novel polyisocyanate-polyaddition process. The basic idea which he documents from March 26, 1937, relates to spinnable products made of hexane-1,6-diisocyanate (HDI) and hexa-1,6-diamine (HDA). Publication of German Patent DRP 728981 on November 13, 1937: A process for the production of polyurethanes and polyureas. The team of inventors consisted of  Otto Bayer, Werner Siefken, Heinrich Rinke, L. Orthner and H. Schild. Heinrich Rinke   Octamethylene diisocyanate and butanediol-1,4 are the units of a polymer produced by Heinrich Rinke. He called this area of polymers polyurethanes, a name which was soon to become known worldwide for an extremely versatile class of materials.   Right from the start, trade names were given to polyurethane products. Igamid ® for plastics materials, Perlon ® for fibers.   William Hanford  and  Donald Holmes   William Edward Hanford and Donald Fletcher Holmes invented a process for making the multipurpose material polyurethane. Other Uses In 1969, Bayer exhibited an all-plastic car in  Dà ¼sseldorf, Germany. Parts of this car, including the body panels, were made using a new process called  reaction injection molding  (RIM), in which the reactants were mixed and then injected into a mold. The addition of fillers produced reinforced RIM (RRIM), which provided improvements in  flexural modulus  (stiffness), reduction in coefficient of thermal expansion  and better thermal stability. By using this technology, the first plastic-body automobile was introduced in the United States in 1983. It was called the  Pontiac Fiero. Further increases in stiffness were obtained by incorporating pre-placed glass mats into the RIM mold cavity, called resin injection molding, or structural RIM. Polyurethane foam (including foam rubber) is sometimes made using small amounts of  blowing agents  to give less dense foam, better cushioning/energy absorption or thermal insulation. In the early 1990s, because of their impact on  ozone depletion, the  Montreal Protocol  restricted the use of many  chlorine-containing blowing agents. By the late 1990s, blowing agents such as  carbon dioxide and pentane were widely used in North America and the EU.

Environmental Studies Of The States Climate Essay

Environmental Studies Of The States Climate - Essay Example The monthly temperature ranges from 91.5Â °F to 30.0Â °F. Snow fall is a rare phenomenon and the highest record is only 13 inches on March 12-13, 1993 at Birmingham. Tornados and hurricanes are very common around Birmingham and Mobile due to turbulent wind patterns. Hurricanes of wind speeds 145mph caused the worst tornado disaster the Dixie Tornado outbreak in April 27, 2011 in which 50 tornados claimed more than 238 lives. Alaska The state Alaska is known for its high snow falls but is also hot in the summer. The highest mean annual temperature is 51.4Â °F recorded at Annette, AP and the lowest average annual temperature is 0.9Â °F recorded at Umiat. The mean annual rainfall is the highest at Whitter at 185.2 inches and the most snowfall occurs in the month of January at Valdez WSO as much as 65.1 inches with a snow depth of 31 inches. The extreme northern part of Alaska is Arctic with long and very cold winters and there is snow almost year around here. The wind speeds at the costal parts of the Gulf of Alaska are as high as 40 to 45 kmph and major natural disasters in Alaska are due to storms. Arizona The climatic conditions in this state are dry with little rainfall. The highest temperature recorded was 128Â °F at Lake Havasu City, 1994 and the lowest temperature recorded was -40Â °F at Hawley Lake, 1971. The average annual maximum temperature is 76.3Â °F recorded at Lake Havasu City and the lowest is 38.3Â °F at Sunrise Mountain. The highest average annual precipitation is at Hawley Lake 38.2 inches, and the lowest is 2.67 inches. The highest average annual snowfall is at Sunrise Mountain recorded as 243 inches. The state is more prone to storms and there are large temperature swings between the day and the night temperatures due to the dry climatic conditions relevant in the state. Arkansas Due to the location close to the Gulf of Mexico, Arkansas has a humid subtropical climate. The lowest temperature was recorded at Pond in 1905 as –29Â °F and a record high of 120Â °F was recorded on 1936 at Ozark. Average yearly precipitation is approximately 45 inches in the mountainous areas and greater in the lowlands; for example Little Rock received an annual average of 50.9 inches. Snowfall in the capital averages 5.2 inches a year and the northern part of the state gets more snowfall during the winter. The state is prone to natural disasters like thunderstorms, hails, snow storms and ice storms. A tornado with wind speeds as high as 180 to 200 mph damaged Atkins where 12 people were killed. California Most of the areas in the state of California have a Mediterranean climate, while some have a subarctic climate that is colder winters and hotter summers. The maximum average yearly temperature was recorded as 91Â °F at Death Valley. The lowest average annual temperature was recorded at Squaw Valley Lodge as 27.3Â °F. The mean rainfall was recorded the highest at 104.2 inches at Honey Dew and the lowest was recorded at 2.7 inches at Brawley. Snowfall is nil at most areas and the highest snowfall of 287.7 inches was recorded at Big Ben Ranger Station. The wind speeds range from 4.5 mph to 13.3 mph. Flood due to heavy rain, tornados, thunder storms and firestorms are common in this state.

The History and the Future of GPS Research Paper

The History and the Future of GPS - Research Paper Example The GPS IIF is the expanded version of GPS IIR (M) which will be consisting of 12 satellites altogether the third of which is launched in the current year. Another series of GPS Block III is under development process which would be able to give more powerful signals and better (PNT). The Global Positioning System provides information related to time and location. It is a satellite navigation system which works well in all weather conditions on and close to the earth (Global Positioning System). It is owned and maintained by the United States of America and serves in the PNT i.e. positioning, navigation and timing. GPS has played vital role in modernizing the Air Traffic System and it has benefitted the military, army, civil and commercial users all around the world. The whole system is basically divided into three major segments including Space segment, Control segment and User segment. The first two are developed and operated by the US Air Force (GPS overview). The space segment con sists of a group of satellites which form a particular shape in the space and transmit radio signals to the users. At least 24 satellites are available in the space 95% of the time (Space segment). The control segment represents all the ground facilities that monitor the satellites, analyze their data and keep a check on their performance (control segment). The user segment is used to calculate the user’s three dimensional position and time by GPS receiver equipment which receives the information from the satellites and transmit it to the GPS receiver device (user segment). HISTORICAL CONTEXT GPS was developed by the US Department of Defense (DoD) and started its operations in 1994. The previous navigation systems had some limitations and drawbacks which actually gave rise to the creation of GPS. The project was developed in 1973 by the unification of ideas from the previously working navigation systems (National Research Council U.S.). Originally it ran with 24 satellites. T he first experimental GPS I satellite was launched in 1978 and by 1985 ten more satellites were launched. GPS was widely used in the Gulf War of 1990-91 (The Global Positioning System: Assessing National Policies ). In 1993, GPS had the initial operational capability (IOC) and was proving the Standard Positioning Service (SPS). In 1995, full operational capability was declared to the GPS since Precise Positioning Service was fully available. GPS III was launched in 1998 later in 2005 the modernized version of GPS was launched with civilian signal (L2C). In 2010, software incompatibility was caused because of the ground control system (ELLIOTT). On October 12, 2012 the GPS IIF-3 was launched. Satellite Orbits Each satellite completes the circle of the earth in 12 hours i.e. twice in a day. It flies in the middle Earth orbit (MEO). The satellites are arranged in 24-slot arrangement in a way that they can be viewed from anywhere on the earth. Normally 24 satellites keep on flying in th e space monitored by the Air Force. In 2011, the 24-slot arrangement was modified to 27-slot arrangement which increased the coverage efficiency of GPS (Space segment). Applications of GPS There are various applications of GPS in the civil and military sectors. Apart from them it is also used in hundreds of apps in cell phones, wristwatches, shipping containers and ATM’s hence it has become an important part of the space infrastructure.

Social Media Research Proposal Example | Topics and Well Written Essays - 250 words

Social Media - Research Proposal Example Lastly, the proposed research is foreseeing to acquire understanding of possible interpretations based on psychological theories of personality that focus on personal importance and satisfaction in relation to individual behavior. Previously carried out researches play a significant role in any study besides primary researches, and integration of both allows identification and evaluation of possible gaps and findings. For such purpose, the proposed research will identify secondary researches available in academic journals, books, magazines, etc, and will acquire concrete information by carrying out primary research methodologies. In specific, primary research will involve surveys and questionnaires from stakeholders (users, clients, advertisers, etc) of social media sites, as well as case studies on one of the social media sites. For data analysis, the proposed research will consider both quantitative, as well as qualitative approach allowing statistical and theoretical explanations and understandings related to the identified purpose

Examining Dorothea Orems Self Care Deficit Theory

Examining Dorothea Orems Self Care Deficit Theory Dorothea Orems theory, self-care deficit, is one of the famous models used in nursing today. In 1914, Dorothea Orem was born in Baltimore, Maryland. First, Orem studied at Providence Hospital school of Nursing in Washington D.C. and received her nursing diploma in 1930s. After that, Orem continued to study, and got her Bachelor of Science in Nursing Education in 1939 and Master of Science in Nursing Education in 1945, both from the Catholic University of America (Hartweg, 1995). She has received her honorary degree of Doctor of Science from Georgetown University in 1976 and 1980. Orem also earned CUA Alumni Association Award for Nursing Theory in 1980. Moreover, in 1988, she received Doctor of Humane Letters from Illinois Wesleyen University, and awarded the Linda Richards Award. In addition, she also received National League for Nursing in 1991 and Honorary Fellow of the American Academy of Nursing in 1992. In 1998, she earned the Doctor of Nursing Honoris Causae from the University of Missouri. In her early experiences, she worked in operating room nursing, private duty nursing, pediatric and adult medical and surgical units, evening supervisor in the emergency room, and biological science technician. Other than that, from 1940 to 1949, Orem has taken the position as director in both nursing school and the department of nursing at Providence Hospital in Detroit. From 1949 to1957, Orem had worked for the Division of Hospital and Institutional Services of the Indiana State Board of Health to upgrade the quality of nursing in general hospitals throughout the state. While working, she had noted that nurses had difficulty articulating needs to hospital administrators in the face of demands made upon them regarding such issues as length of stay, scheduling admissions and discharges, etc. (McLaughlin-Renpenning and Taylor, 2002). Thus, she started to develop her definition of nursing practices. After reflecting upon her own nursing experiences, Orem says an understanding that the reason why individuals could benefit from nursing was the existence ofà ¢Ã¢â€š ¬Ã‚ ¦self care limitations (Orem, 1978, cited in Fawcett, 2005, p.230). Orem then moved to Washington D.C. in 1957 and become a consultant in the Office of Education. She was working to improve the nursing component of a vocational nursing curriculum. After that, she realized that the curriculum couldnt be determined until there was an understanding of the subject matter of nursing in general. In 1959, she took the position as an assistant professor at The Catholic University of America, where she continued to develop her concept of nursing and self-care. Orems ideas were further formalized after she joined the Nursing Development Conference Group (NDCG). This group, who came together in 1968, was committed to the development of structured nursing knowledge and to nursing as a practice discipline (Hartweg, 1995). Orem says her ideas are primarily the result of reflecting upon her experiences and she was not influenced by any one person, but she states that formal logic and metaphysics were among other disciplines that influenced her work. (Hartweg, 1991) In 1970s, she has first published her book, titled Nursing: Concepts of Practice. It was the conceptual frameworks original publication. Orems work characterized as a time for changes within the nursing profession, being a time for planning, researching and expanding nursing roles. (Chinn Kramer, 2004) Orem defined nursing as an act of assisting others in the provision and management of self-care to maintain or improve human functioning at home level of effectiveness. In general, nursing is an act of proving of self-care for person who needed in order to maintain the optimal health and wellness. Everyone possesses the ability and responsibility to care for themselves and dependents. Nursing is a service to people, not a derivative of medicine. Nursing promotes the goal of patient self-care. According to Orems theory, it is divided into three parts, which are theory of self-care, self-care deficit and nursing system. Theory of self care Orems self-care theory is based on the concepts of self-care, self-care agency, self-care requisites and therapeutic self-care demand. Self-care consists of those activities performed individually by a person to promote and maintain personal well-being throughout life. Self care agency is the ability of a person to perform their self-care activities. Self-care agency consists of two agents, self-care agent and dependent care agent. Self-care agent is a person who provides the self-care and dependent care agent is a person other than the individual who provides the care, for example, the patients. Therapeutic self care demand is the totality of self care actions to be performed for some duration in order to meet self care requisites by using valid methods and related sets of operations and actions. Self-care requisites also called as self-care needs. It is an action directed towards provision of self care. There are three categories of self care requisites, which are universal, developmental and health deviation. Universal self-care requisites are defined as the needs that are common to all individuals activities of daily living. Moreover, the universal self-care requisites are identified by eight elements, which are air, water, food, elimination, activity and rest, solitude and social interactions, prevention of harm, and promotion of normality. Developmental self-care requisites are the needs resulting from the interventions and teachings designed to return a person to or sustain a level of optimal health and well being. For example, educate the child on toilet using and eat healthy diet. Health deviation self-care requisites are the needs resulting from illness, injury and disease or its treatment. Theory of Self-Care Deficit Theory of self-care deficit is the self-care needed by a person when their ability has achieved certain limitation. In another meaning is that a person benefits from nursing intervention when a health situation inhibits their ability to perform self-care or creates a situation where their abilities are not sufficient to maintain own health and wellness. The nursing action will be focuses on identification of limitation and implementing appropriate interventions to meet the needs of person. Nursing is required when an adult is incapable in the provision of continuous effective self-care. In addition, there are five methods of helping identified by Orem, which are acting (or doing for another), guiding, supporting (physically or psychologically), teaching and providing an environment to promote the patients ability to meet current or future demands. The nurse can use any of these to help the individual. Theory of Nursing Systems Theory of nursing system is defined as the nursing interventions needed when individual are unable to perform the necessary self-care activities. In other way of meaning, this theory also defined as a series of actions a nurse takes to meet a patients self-care needs. It describes the nursing responsibilities, roles of the nurse and patient, rationales for the nurse-patient relationship, and the types of actions needed to meet the patients demands. Nursing system composed of three systems, which are wholly compensatory, partial compensatory and supportive-educative. Wholly compensatory is a nurse need to provide full self-care for the patient, because the patients self-care agency has exceeded the limitation that he or she must depends on others (nurse) for well-being. For examples, the coma patient paralysed patient or mental retardation patient. Partial compensatory is some self-care requisites that need the assistant from nurse to meet, but some can be done by patient. For example, give assistance in ambulation for the patient who is following on surgery. Supportive-educative is a nurses action of using knowledge, support and encouragement to develop the self-care abilities of patient in terms of decision making or behavior control. For example, advising the teenagers on effects of smoking or taking drugs. The reason why I choose to write Dorothea Orem is because I feel curious to know more about her after Madam Jaya taught us about the nursing theorists. During in that class, I heard that Madam Jaya said she likes Orems theory. So, when I read the theory, I started to feel like to know more about her and how she comes out with such theory. After I did some research on Dorothea Orem, I found that I started to like her theory. Its true that when an individual has exceeded their limitation of abilities, the self-care deficits occur. Thus, provision of self-care is needed to assist the individual to cope up the activities in daily living.

The Employability Paradigm Essay -- Denis O’Sullivan’s Cultural Politi

The Employability Paradigm Denis O’Sullivan’s Cultural Politics and Irish Education since the 1950’s (2006) makes the argument that early school leaving has traditionally been understood as a failure of the individual to succeed within mainstream schooling. This essay plans to outline and support O’Sullivan’s argument and also to show how the political and educational system in Ireland has created a criterion for success which guarantees a certain amount of failure. O’Sullivan’s (2006) argues that the Employability Paradigm which emerged in the 1970’s served to distinguish a group of students who were not achieving the standard needed to guarantee employment. Employability is the assessment of those with the lowest chance of success in an economically motivated nation. It posits that intervention is necessary to prevent those individuals who have failed within the system from being dependent on social welfare and subsequently from being socially excluded (O’Sullivan 2006). In the early 1970’s, Ireland’s entry into the European economy and the changing employment market combined to connect education attainment to employability. As a result, educational credentials became the accepted way of assessing ability and this served to focus attention on those leaving school early with little or no qualifications. O’Sullivan argues that while the policy of the state, on the surface, seemed to support equal opportunity with the provision of free access to secondary education, the reality for most working class students was far from equitable. There were limited interventions available for those who needed help to develop the skills needed to benefit from access to secondary education and these students became disenfranchised. The disc... ...ing and Youth Labour Markets: A Cross-National Analysis IN: Blanchflower, D. and Freeman, R.Youth Employment and Joblessness in Advanced Countries. Chicago: University of Chicago Press. Mac Einri, P. 1997. Some Recent Demographic Developments in Ireland. [Online] Available from: http://migration.ucc.ie/etudesirlandaises.htm [Accessed 7th May 2012] O’Dubhslainà ©, A. 2006. The White Paper On Education: A Failure To Invest. Student Economic Review. 20 p 115 O’Sullivan, D. 2006. Cultural Politics and Irish Education since the 1950’s. Ireland: Cork University Press. Ronayne, T. 2004. Regions Without Work: Unemployment and Labour Market Policy in Ireland. [Online] Available from: http://www.wrc.ie/publications/regionsw.pdf [Accessed 7th May 2012] Stokes, D. 2004. Submission to the Youth Justice Agency. [Online] Available from: www.youthreach.ie [Accessed 7th May 2012]

Parents Should Use Physical Force to Discipline Children Essay

Introduction                     Discipline is a set instructions laid down for correction and training. It can be in form of punishment, physical activity, exercise or training aimed at changing and/or improving the behavior of the person being corrected. Discipline has always been seen as forceful correction, thus bringing negativity in its perception (Foucault, 1977). Generally, for any parent, a child should grow in a manner that pleases the parent and the community. The use of force has always been associated with the phrase â€Å"to discipline†. Physical force when used by a parent in disciplining a child, may leave a mark on the body of the child that will always serve as a reminder to the child whenever the child goes wrong. But it’s the way to child abuse. Schwan (2011) states the mark will serve as reminder thus bring self-control in any child whom is a victim, thus the willpower that will drive the child what is right. With self-control, comes motivation that is the steering to propel a victim. Physically inflicting pain brings training and control. Training is a routine as well as control therefore calling the parent to come out strongly and be ready to bring back the child to the desired direction any time the child goes wrong. Force can be quick and effective because not all children react to other forms that parent use to discipline them, this is true for children with hearing impairment as a disability, under this situation parents are left with no option but to use force to make the child grow in accordance to the ways that pleases not only the parents but the society to which the child belong. References Shaver, P. R., & Mikulincer, M. (2011).  Human aggression and violence: Causes, manifestations, and consequences. Washington, DC: American Psychological Association. Fairchild, J. H. (1892).  Moral science: Or, The philosophy of obligation. New York: Sheldon & Co. Crosser, S. (2005).  What do we know about early childhood education?: Research based practice. Clifton Park, NY: Thomson Delmar Learning. Films on Demand., & Films Media Group. (2010).  Breaking the Cycle of Abuse. Lawrenceville, NJ: Films Media Group. Source document

Concert Critique # 1 Essays - Accompaniment, African-American Music

Concert Critique # 1 Essays - Accompaniment, African-American Music MUL 2380 M W - 7:05p 8:20p 10/28/2015 Concert Critique # 1 On October 2, 2015, The Jazz Station in Homestead hosted a unique and spectacular jazz concert playing the Afterglow Party. The performance was primarily a display for Harmonic Laboratory, a collection of artists situated in Florida International University. The concert was located in the Hult Center Lobby and featured works from several promising musicians who came up with an assortment of unique musical combinations. This was an ideal chance to witness an extensive diversity of music, which for the beginner jazz enthusiast, was wonderful. However, it was not only the music but also several different works of art that made this show successful. The ambiance in the Hult Center Lobby was largely responsible for the success of the jazz concert. The management had installed dim lighting and added the sensitive touch of a candle on each table that gave the whole concert a romantic feel. Although the Hult Center Lobby was packed with revelers and artists, the atmosphere was generally peac eful and soothing. There was likeability and effortlessness in the way each of the performances took place. One of the spectacular aspects of this performance was the addition of Harmonic Laboratory. The performance by this group was tremendously enjoyed because it seemed easier to listen and analyze the music. The first song that the group played captivated the whole crowd while the second performance was equally entertaining. Immediately the first song began, I realized they were singing several familiar tunes. In the music, I managed to grasp a basic right hand melody being played that gave the piece a lighthearted sound. The next showcase was a quartet with a tenor sax, the piano and trombone. This performance could be categorized as my favorite performance in the whole event. The music had a supernatural and mystifying tune achieved by playing with minors. There was a strong prominence on the antiphony aspect (call and response) particularly at the start of the music. Using minor notes and keys generated conflicting noises occasionally in the process of the performance. In this quartet, the audience was given the privilege of viewing all the instruments on stage including the tenor sax, the piano and trombone. One skill the saxophone player was particularly adept at was the repeated use of sequential chords instead of the conventional ringing (arpeggios). The piano player would also play a strong tune simultaneously and then simmer down gradually. There was undoubtedly a rough feeling to this performance. The song would have made a convincing soundtrack for a James Wan movie such as Saw. This music had everything an accomplished jazz song should have and I was beside myself with satisfaction and admiration. Towards the conclusion, the music gradually developed its climax and then it abruptly ended. The next performance was the whole group Harmonic Laboratory and involved all the instruments on stage. The song began slowly and disorganized but soon picked up into the conventional stay rhythm that is common to jazz. The trombone began and followed by the trumpet and lastly, the piano. This blend and the way the music was played gave off a genuinely depressed feeling. The sound was somewhat gloomy. The two instruments were also competing with each other and kept overlapping and increasing in volume. In between the pauses, the leader of the group casually talked to us, and he kept us engaged as they prepared the next set. The song entitled What a Wonderful World by Louis Armstrong was played by a quartet having a drum set, a bass guitar and piano. The drum set started the piece and applied exceptionally strong kicks and snares to stress the melody. The bass guitar joined in a little later with a rougher accent after which Jeremy Schropp finally kicked in with the piano. All the players used a 4/4 time with a temporary interjection by the bassist who resorted to chords one and three using the right hand. The music was unquestionably a combination of soul and blues. It had strong beats and ostinato (repealed bass lines) that made most of the audience starts to nod their heads and tap their feet. Towards the conclusion of the song, the piano started to get more dominant

Different Texts, Similar Themes essays

Different Texts, Similar Themes essays Today and forever in the future we will look back and reflect on the past, the good experiences, the bad experiences. However, the bad experiences always seem to be the most remembered. This is because the bad experiences the world has suffered have been horrific in many cases and have ultimately changed the way we live today. Authors and composers continue to recap the happenings of the past through novels, reports, movies, articles and much more. But do they really grasp the ideas? Do they really know how the people of the world suffered in the recounts they produce, when they really happened? It appears today that some composers have more ideas than others, what life was really like in these times and the way they present their work shows this. Two of many examples convey the times of the past to do with dehumanisation include; One Day in the Life of Ivan Denisovich by Alexsandr Solzhenitsyn and the film Schindlers List directed by Steven Spielberg. Schindlers List is the true story of Oskar Schindler, a very well respected man. A native German, he relocated to Corocon, Poland after it fell into German hands so he could capitilise on Jewish labour at slave wages. There he established an enamelware factory and made obscene amounts of money, while wining, dining and bribing nazi officials to get his way. But while Schindler was profiting from the Jews work, he became disgusted by the way they were being treated. He slowly became more sympathetic towards the Jews, his attitude changing while realizing that what was happening was wrong and that he could do something about it. He began to use his money and his influence to bring more Jews into his factory, a haven where they were not beaten or killed. Or as Mr Welsh placed it; Schindler used his power to gain things for himself then used it for the Jews. By the end of World War II., Schindlers List of Jews to be saved ha ...

Assignment 6 Essay Example | Topics and Well Written Essays - 1250 words

Assignment 6 - Essay Example The data obtained reveals that learners are gifted differently, and there is a need to attend to them based on their abilities. This provides a platform for teachers to attend to learners with special needs. Necessary assistance would be extended to such learners. Assessing this type of records would be relatively easy with the assistance from subject teachers and administrators of the school. Working closely with parents would help avail necessary documents of previous performance. The author is involved as a principal in a school in Southern Oregon characterized by transition of leadership, where he replaces a principle that left little to be desired. The school has 86% annual student transient rate with a high teacher turnover. Parents’ involvement is low, and all is left to the teachers. The principal aims to turn things around and pull the high-poverty community together. The new principal is keen to realize the key affected areas in his new school. The teachers are alienated in decision-making, and their opinions are overlooked. The learners are not addressed appropriately, and there is a case of multiage grouping. Such a decision affects the overall performance of the learners, in the long run. Cooperative learning is poorly executed leading to a great deal of â€Å"Davids† in the institutions. Another problem is full class inclusion without paying attention to gifted and learners with special needs. The author further realizes that language learning was a mystery topic. With the involvement of teachers, he engages in an action research with an aim to have things work perfectly. He designs a plan to higher new teachers for the school to meet the demands of the learners. The learners would need instructors competent enough to better them. The principal purposes to meet the key parents for their involvement. They would support teachers establish the most conducive environment in the school. He identified requirements in the new

Managing Essay Example | Topics and Well Written Essays - 2750 words - 3

Managing - Essay Example He perceives power as dispersed as opposed to previous conceptions of power as concentrated and possessed. He also views power as conversational rather than virtuously coercive. The terms ‘power and knowledge’ are applied by Foucault to suggest that power is founded through recognized forms of knowledge, logical understanding and reality. This paper reflects and explains Foucault’s claim by focusing on managerial work and management power/roles. It discusses Foucault’s body of work on power and discipline. It supports Foucault’s approach withreference to published empirical examples. The paper also depicts the application of Foucault’s approach to power and order to management practice. Pfeffer (1993) defines power as the deliberate inducement on the opinions, feelings and conduct of people to achieve a particular objective. In the absence of power, cooperation among people may not be achieved and hence social order cannot be achieved. Power in organizations is manifest in leaders who apply different means of exercising the power vested in them to accomplish their goals. Foucault (1977) asserts that people in positions of power exercise it as opposed to possessing it. In other words, positions of power have been created in organizations as a strategy to develop infrastructure for enhancement of discipline. It therefore does not matter who possesses the power as such a person can be replaced by another and power in the organization will remain. Power forms the political structures of social organizations that operate to initiate the non-egalitarian and disproportionate relations. Organizations are established through human relations, which are characterised by inher ent power (Knights and Willmott, 1989). Power is therefore not restricted to an individual but rather is engaged and implemented through a